Football Live was the name given to the project and computer system created and utilised by PA Sport to collect Real Time Statistics from major English & Scottish Football Matches and distribute to most leading media organisations. At the time of its operation, more than 99% of all football statistics displayed across Print, Internet, Radio & TV Media outlets would have been collected via Football Live.
Prior to implementation of Football Live, the collection process consisted of a news reporter or press officer at each club telephoning the Press Association, relaying information on Teams, Goals and Half-Time & Full Time.
The basis for Football Live was to have a representative of the Press Association (FBA – Football Analyst) at every ground. Throughout the whole match they would stay on an open line on a mobile phone to a Sports Information Processor (SIP), constantly relaying in real time statistical information for every :
- Free Kick
- Goal Kick
- OffsideThis information would be entered in real time and passed to our media customers.
The Football Live project was in use from Season 2001/02 until the service was taken over by Opta in 2013/14
Live scores is a type of service offered by many sports-related websites and broadcasters as well as online sports betting operators. The idea of live scores is to provide real time information about sports results from various disciplines. Live scores are usually free and are very popular among sports betting enthusiasts, as they allow viewing collected data on many sports events. In the past, live score services were only available on TV through teletext or on the radio. There are now many websites providing live scores. It is possible to follow live results of many events at the same time. Some sites provide additional information, such as a player list, card details, substitution and an online chat where sports fans can gather and discuss the current event. Several sports organizations such Major league baseball and the National Football League have set up their own networks to deliver live scores via mobile phones.
Livescore companies provide online result service on all available sports and events. They need to follow the latest trends, as stated, be mobile phone friendly, enable app downloads, and make available mobile friendly website versions. Livescore is not only about the sport. In general terms, data providers spread information about politics, business news, currency trends. All this is about providing data to the public. Main income of sport data providers is from affiliate marketing and advertisement. One of the most known sport data providers is Livescore group, who acquired domain name livescore.